About Force Fitness

Become a Force to be reckoned with

Force Fitness is a disruptive fitness brand committed to making elite forces training methods accessible to everyone. Because the fittest all-rounders don’t come from multisport or functional fitness. They come from military and police forces. 

The way these Forces train creates some of the world’s best athletes. Strong, skilled, adaptable, with enormous endurance.

Why can’t we all tap into that?

That’s the question that really started Force Fitness. 

Whilst owner Rich was training for an Ironman, he realised fitness is split right down the middle. In the world of endurance, muscle is seen as the enemy. And people who train for strength tend to neglect their endurance.

Surely there’s a way to do it all?  

As a 90kg former bodybuilder in the endurance world, Rich was determined to figure it out. He made it his mission to figure out how everyday people like us can be decent at all areas of fitness – when we haven’t got time to train like the elite. He sought out books about the fittest people in the word and quickly found himself reading about the special forces.

Elite forces inspired training creates true all-rounders who have muscle and speed, endurance and strength. This is the standard. And we can all learn from it.

Rich decided it was time to shake things up and bring the world of elite military training to everyday people. He had a solid track record of creating disruptive fitness brands with our sister company Gravity Fitness. And now there’s Force Fitness.

Force Fitness looks to the world’s most elite forces and adventurers for real-world inspiration. Our quality fitness equipment is inspired by the greatest on earth. Whether you’re training for an endurance event or squeezing in 30 minutes a day, you can wear a piece of training excellence.

Become a Force to be reckoned with.